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Article: MIU MIU Fall 2018 AD Campaign

Straying from their usual ‘destination’ ad campaigns, Miuccia Prada and her team at Miu Miu chose to display their Fall 2018 collections throughout the living rooms of suburbia.

Titled “The Conversation,” the girls are shown sitting amongst velvet jewel-toned upholstery, perhaps anticipating a night on the town. Creative Director and Stylist Katie Grand and Photographer Alasdair McLellan started their own conversation by introducing new Hollywood talents, as well as several seasoned models, to these simple velvet-filled backdrops.

Elle Fanning is no surprise, as she typically appears in Miu Miu campaigns, but other talents Rowan Blanchard and Raffey Cassidy are both making their first appearances representing the company. It was especially wise for the team to use Blanchard, whose career includes starring in A Wrinkle in Time and becoming very politically active, to portray the sophisticated yet youthful designs. Cassidy was also a strategic choice, as she is a 15-year-old actress who has only recently broken out into the world of Hollywood by appearing in films such as Tomorrowland and Snow White and the Huntsman.

McLellan positioned the women in suburban homes, surrounded by similar toned colors, giving the campaign a familiar and welcoming feeling. By doing so, “The Conversation” reinvents the views of ‘suburban living.’

Perhaps a more appropriate title for the campaign is “Anticipation” as the young women are seen preparing to go out for the night. To see new people and new experiences. To start new conversations. Here is to hoping that this campaign will continue to be a conversation starter for the house.