Filed Advertising Campaigns Miu Miu

Raffey Cassidy at Miu Miu Icons, Holiday / Pre-Spring 2020 Collection

Miu Miu women are a community of individuals. Independent and diverse, yet a unified community, Miu Miu’s icons are role models from the realms of film, fashion and music.

The high fashion Italian label has gathered such women for their “Icons” Holiday campaign, featuring the Pre-Spring 2020 collection.

Centered around the notion that an icon does not have to look, act or be a certain way to incite change and inspire others, the Miu Miu Holiday campaign represents an ensemble cast of a myriad of icons.

The campaign features the Miu Miu icons in the latest collection against solid pastel backdrops—they are bold yet feminine, vivid and unapologetic in a variety of Miu Miu silhouettes adorned with bows, ruffles, tiers and delicately constructed pieces signature to the Miu Miu look.

Recognized in the ensemble cast are women who embody the label’s heritage and propel it into the brave and bold future: Kim Basinger, Chloë Sevigny, Du Juan and Raffey Cassidy are return Miu Miu icons, while newcomers Emma Corrin, Jordan Kristine Seamón and Storm Reid shape the freshest conceptions of what icons are to be.

With photography by Mert Alas and Marcus Piggott and creative direction by Katie Grand, the Miu Miu Icons define the label and the modern moment with this campaign and others. The Pre-Spring 2021 Miu Miu collection, inspired by femininity and the fundamental paradoxes it inspires, embodies the ability and willingness of women to persevere and transform perceptions of themselves through the fashion they wear.

» Gallery Links:
Other Projects > Campaigns > 2020 – Miu Miu Icons