Filed Advertising Campaigns Miu Miu

Raffey Cassidy at Miu Miu Icons, Holiday / Pre-Spring 2020 Collection

Miu Miu women are a community of individuals. Independent and diverse, yet a unified community, Miu Miu’s icons are role models from the realms of film, fashion and music.

The high fashion Italian label has gathered such women for their “Icons” Holiday campaign, featuring the Pre-Spring 2020 collection.

Centered around the notion that an icon does not have to look, act or be a certain way to incite change and inspire others, the Miu Miu Holiday campaign represents an ensemble cast of a myriad of icons.

The campaign features the Miu Miu icons in the latest collection against solid pastel backdrops—they are bold yet feminine, vivid and unapologetic in a variety of Miu Miu silhouettes adorned with bows, ruffles, tiers and delicately constructed pieces signature to the Miu Miu look.

Recognized in the ensemble cast are women who embody the label’s heritage and propel it into the brave and bold future: Kim Basinger, Chloë Sevigny, Du Juan and Raffey Cassidy are return Miu Miu icons, while newcomers Emma Corrin, Jordan Kristine Seamón and Storm Reid shape the freshest conceptions of what icons are to be.

With photography by Mert Alas and Marcus Piggott and creative direction by Katie Grand, the Miu Miu Icons define the label and the modern moment with this campaign and others. The Pre-Spring 2021 Miu Miu collection, inspired by femininity and the fundamental paradoxes it inspires, embodies the ability and willingness of women to persevere and transform perceptions of themselves through the fashion they wear.

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Filed Advertising Campaigns

MIU MIU Fall/Winter Campaign

Raffey along with stars like Elle Fanning, Rowan Blanchard, among others, star in the new advertising campaign of MIU MIU fall / winter 2018. Check out some of the beautiful photos published by the brand and made by Alasdair McLellan below. Hopefully, soon there will be more!


The CONVERSATION is a series of pictures made for the arresting Autumn/Winter Miu Miu collection, shot by Alasdair McLellan.

In The CONVERSATION the Miu Miu gang is at home in suburbia, reclining against velvet drapes, sat inert on mommy’s favorite coaches. The stills present a fertile setting for these women’s imaginations, all the better to carry off their conspicuous wardrobe. If you can imagine them reading a racy paperback and listening to garage rock, all the better.

The gang is all present and correct: sisters Adwoa and Kesewa Aboah, Georgia May Jagger, Ariel Nicholson, Zoe Thaets. Because these girls are more than just models, they are joined by Hollywood’s renegade spirit, Elle Fanning and its emerging starlets, Rowan Blanchard and Raffey Cassidy.

The CONVERSATION seems to ask the question, is the 2018 Miu Miu woman being beamed in from the birth of the teenager or are they tomorrow’s people? Whichever, this girl gang means business. They are dressed in their finest, for a night on the tiles. The sense of anticipation is only heightened by their luxuriously upholstered sitting rooms. We are in an antechamber at the moment before the disruption. What better way to disrupt than by style alone?

In Steel Magnolias, Dolly Parton makes the grooming observation ‘the higher the hair, the closer to God’. But what if she was wrong? There is something devilish about the exploration of contemporary beehive. What if bad girls want to wear high hair too?

These women are ready for action. Their power is tangible, their dress immaculate. They are the leaders of the pack.