Miu Miu women are a community of individuals. Independent and diverse, yet a unified community, Miu Miu’s icons are role models from the realms of film, fashion and music.
The high fashion Italian label has gathered such women for their “Icons” Holiday campaign, featuring the Pre-Spring 2020 collection.
Centered around the notion that an icon does not have to look, act or be a certain way to incite change and inspire others, the Miu Miu Holiday campaign represents an ensemble cast of a myriad of icons.
The campaign features the Miu Miu icons in the latest collection against solid pastel backdrops—they are bold yet feminine, vivid and unapologetic in a variety of Miu Miu silhouettes adorned with bows, ruffles, tiers and delicately constructed pieces signature to the Miu Miu look.
Recognized in the ensemble cast are women who embody the label’s heritage and propel it into the brave and bold future: Kim Basinger, Chloë Sevigny, Du Juan and Raffey Cassidy are return Miu Miu icons, while newcomers Emma Corrin, Jordan Kristine Seamón and Storm Reid shape the freshest conceptions of what icons are to be.
With photography by Mert Alas and Marcus Piggott and creative direction by Katie Grand, the Miu Miu Icons define the label and the modern moment with this campaign and others. The Pre-Spring 2021 Miu Miu collection, inspired by femininity and the fundamental paradoxes it inspires, embodies the ability and willingness of women to persevere and transform perceptions of themselves through the fashion they wear.
» Gallery Links:
Other Projects > Campaigns > 2020 – Miu Miu Icons
On the night of February 12 during the Miu Miu Women’s Tales event dedicated to New York Fashion Week, the director, screenwriter, and Polish producer Małgorzata Szumowska, premiere her short film entitled “Nightwalk” with the spectacular performance of Raffey Cassidy and the Polish model Filip Rutkowski.
Nightwalk is a silent story of two youths with different backgrounds sharing the weight of familial estrangement which begins as the protagonists embark on a life-changing stroll through the darkened streets of Warsaw, Poland. The once notoriously conservative city, now asleep, transforms into fields of liberation. The young girl and boy cross paths, sharing an immediate sense of understanding and reassurance of life within their rigid inherited gender roles. The film follows their simultaneous transformations, with building energy of excitement in their newly embodied freedom. Teen acting star Raffrey Cassidy, the fresh-face of young Snow White in Snow White and The Huntsman, brings her youthful innocence to the role of the daughter. No stranger to the house of Miu Miu, the brand’s AW18 campaign saw her modeling debut – all peachy flushed cheeks and smokey eyes, the perfect embodiment of the dark mystery and playful naivety that their collections encompass. Following her previous lead in Szumowska’s The Other Lamb, Cassidy’s work with the director continues to champion female empowerment in Miu Miu’s commission.
Of course, the night did not stop there. At the end of the screening, the moviegoers were off, jumping into the buses lining Second Avenue to be carried to dinner and then join the party with DJ Silvia Prada’s tracks.
» Gallery Links:
Appearances & Events > 2020 > Feb 12 | Miu Miu Women’s Tales #19 – Nightwalk Premiere
Appearances & Events > 2020 > Feb 12 | Miu Miu Women’s Tales #19 – Dinner & After Party
Other Projects > Campaigns > Miu Miu > 2020
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